the selfish gene

People often ask, "What is a Meme?" so here's a more than a little information on that. I pronounce it so it's rhymes with 'dream'; some pronounce it so it sounds like 'mem' (from mem-ory). (Via The Daily Meme)

First off, technically most of the sites here are not memes. The fact that most of these sites create new questions all the time removes the whole evolving viral concept of a meme. But most people call them that and I liked the word 'meme' so I used meme.

"One of the subjects that fascinated him was meme theory, the concept of
self-replicating cultural information made famous by Richard Dawkins in
his book The Selfish Gene. Peretti set out to create one," via The Star