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One of the most important books to explore memetics and the nature of the meme is called Virus of the Mind and one of the most important websites about memetics is Meme Central. Both Virus of the Mind and Meme Central are authored by Richard Brodie. Well, here's some more information about the man, who is now a professional poker player.

Who is Richard Brodie?

Although I'm the author of two books, I'm probably best known as the original author of Microsoft Word and Bill Gates's assistant. If you're still hungry for more, read my book Getting Past OK, which has quite a bit of personal information, or Microsoft First Generation by Cheryl Tsang, which has a chapter about my time at Microsoft. My email address is richard@brodietech.com.

Viral marketing: It's hard to create a viral product when you set up barriers to get to your product. Take the online version of NBC's Heads Up Poker Championship by Rusty Cawley

Clealy, the free download is designed to help promote viewership for the TV program.