Greed

A Duty To Distinguish Memes of Armageddon, Apocalypse, Rapture or "Return of Christ" vs The Doom Of A Merciless Oil God

whether these are the "end times" or not really makes no difference.  I can tell you that the "best possible marketing message" for Pat Robertson and today's "ex-vangelistas" is "global destruction".  regardless of your industry, "marketing MEANS money"! if you can't tell the difference , odds are you're going to end up "Furnace" fodder for the powers that be...as you gleefully scream "Bring It On, Jesus!".    

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