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Jonathan Trenn sees the insidiousness in Facebook Beacon. Check out why he thinks that Facebook Beacon might just be a little sinister and how Beacon isn't really in your best interest, "Beacon potentially violates the relationships that we form online. Ones that we in social media marketer so often say are built on trust and respect. Oddly, this happens with the retailer’s involvement. Facebook could easily come off as intruding into that relationship. This shouldn’t be underestimated. In a time that we’re talking about “listening” we’re talking respect." Via Marketing Conversation