Beacon

I have been working with the gang over at Flugpo to put together a plug-in for Internet Explorer (IE) for Windows that will allow folks to be able to track what is going on with Facebook Beacon, your cookies, your JavaScript, and Facebook's advertising partners. Thing is, it isn't out of private alpha yet so if you're interested, please join either the Flugpo MyDataisMyData group or the Facebook My Data is My Data group and we'll let you know when it's up! Via the Social Media News Room.

Jonathan Trenn sees the insidiousness in Facebook Beacon. Check out why he thinks that Facebook Beacon might just be a little sinister and how Beacon isn't really in your best interest, "Beacon potentially violates the relationships that we form online. Ones that we in social media marketer so often say are built on trust and respect. Oddly, this happens with the retailer’s involvement. Facebook could easily come off as intruding into that relationship. This shouldn’t be underestimated. In a time that we’re talking about “listening” we’re talking respect." Via Marketing Conversation