What is Shift?
A change that occurs due to cultures evolving in their previous
practices, beliefs, habits or technological advances, usually from one
fundamental view to a different view. In most cases, some type of
standard way of thinking. Technology and the acquisition of information
are key factors that drive shift.
In this day and age we are driven not only by present
states but also our past experiences and emotional associations brought
on by the acquisition of memes. These memes, acquired throughout our
lifetime are what shape culture. Culture, is key to understanding what
beliefs, ideas and emotions consumers have come to identify with your
brand and it's products. In order to engage this new group of technologically savvy audience we need to understand their culture. What does it mean to be American versus English, German, Chinese and Indian. How are we the same and how are we different? How can we work
together? How can we align our strategies with the paradigm shift that
is happening. These are the questions that will continuously be
examined as well as a number of other in regards to understanding the
paradigm shift.
http://www.associatedcontent.com/article/767381/what_is_shift.html
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